The long tail (manifesto)

The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson

Hyperion, 2006

Editor in chief of Wired, Chris Anderson, shows us what happens when supply becomes eternal. Seems unimaginable? Think of electronic goods like music, movies and books. There's no longer one market for millions; there are millions of niche markets.

On sites like Amazon you may have noticed the message "Customers who bought this item also bought ...". Well, this is the long tail in action: by combining purchases, Amazon detects interests and draws attention to articles their customers might be interested in. In this way they create many niche markets.

Along The Long Tail , Anderson wrote a manifesto which is published on ChangeThis.

Happy reading!

Rework (manifesto)

Rework

Jason Fried & David Heinemeier Hansson

37 Signals, 2010

Jason Fried and David Heinemeier Hansson founded a company named 37 Signals (nowadays called Basecamp after their flagship product). It's different from other companies. On their site is an eight bullet statement which reflects their vision. In short: it's about simplicity and clarity. Personally, I like especially #5 Customers are our investors.

Together, they wrote Rework  about their ideas, their company and their vision on business. Along the book, there's a nice manifesto on ChangeThis.

Along this book, they wrote also Getting Real and Remote about which you read more here and here.

Happy reading!

The start-up of you (book summary)

The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

Reid Hoffman & Ben Casnocha

2012

Recently, I discussed how to use LinkedIn. Co-founder and Chairman of LinkedIn, Reid Hoffman wrote along with Ben Casnocha the book The Start-up of You. I found the executive summary on Slideshare and like to share it on this blog. Don't let the numer of slides hold you back: the presentation is easy to read.

Happy reading!