31/07/2013

The long tail (manifesto)

The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson
Hyperion, 2006

Editor in chief of Wired, Chris Anderson, shows us what happens when supply becomes eternal. Seems unimaginable? Think of electronic goods like music, movies and books. There's no longer one market for millions; there are millions of niche markets.

On sites like Amazon you may have noticed the message "Customers who bought this item also bought ...". Well, this is the long tail in action: by combining purchases, Amazon detects interests and draws attention to articles their customers might be interested in. In this way they create many niche markets.

Along The Long Tail , Anderson wrote a manifesto which is published on ChangeThis.



Happy reading!

No comments:

Post a comment