Golden circle (video)

A few weeks ago, I joined a training Business Case Management at Ordina. Being a Project Manager, I've lead many projects. Most of them (more or less) according PRINCE2. Therefore I'm used to business cases. However, the quality of these justifications of our efforts, differ from project to project.

Often, a business case is formulated and discussed at the start of a project and never reviewed or evaluated later anymore. I know, that's not how it's meant to be. But unfortunately, it's practise in many organisations.

During our training, we discussed Business Case Management. Not just defining costs and benefits and writing them down. No, think about the Why of a project. Simon Sinek explains in a wonderful TED Talk his golden circle.

You may also be interested in my book review of Start with why.